Web analytics, explained in plain English

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8 articles in Conversions & revenue · Show all

• Conversions & revenue

  Average order value (AOV): formula and honest ways to raise it

  Average order value is order revenue divided by orders. See a WooCommerce example, how AOV links to conversion rate and honest ways to raise it.

  7 min read

• Conversions & revenue

  Cart abandonment rate: why shoppers leave and privacy-safe fixes

  Cart abandonment rate is the share of carts that never become orders. Learn the formula, why shoppers leave and privacy-friendly fixes for WooCommerce.

  7 min read

• Conversions & revenue

  Churn rate: customer vs revenue churn, with a worked example

  Churn rate is the share of customers or revenue you lose in a period. Learn customer vs revenue churn, the formula, a worked example and how to reduce it.

  7 min read

• Conversions & revenue

  Website conversions: macro vs micro, with examples by site type

  A website conversion is a visitor action you count as a result, like an order, booking or signup. See macro vs micro types, examples and how to count them.

  6 min read

• Conversions & revenue

  Conversion rate: two formulas, and why averages mislead

  Conversion rate is the share of visits or visitors that end in an order, booking or signup. See both formulas, why averages mislead and how to raise it.

  7 min read

• Conversions & revenue

  Customer lifetime value (CLV): shop and subscription formulas

  Customer lifetime value (CLV) estimates what a customer is worth over time. Learn the formulas, see a worked example and how it guides ad spend.

  7 min read

• Conversions & revenue

  Goal tracking in web analytics: goal types and common mistakes

  Goal tracking tells your analytics which visitor actions count as success. Learn the types of website goals, how to set them up and the mistakes to avoid.

  7 min read

• Conversions & revenue

  Monthly recurring revenue (MRR): what counts and what doesn’t

  Monthly recurring revenue (MRR) is the predictable income your subscriptions bring in each month. Learn the formula, annual plans and churned MRR.

  7 min read