Engagement
Bounce rate: how it’s calculated and how GA4 changed it
Bounce rate is the share of visits that leave after one page without doing anything else. See the formula, how GA4 changed it and when a high rate is fine.
Explained
Web analytics, explained in plain English
Short, practical guides to the numbers in your analytics, from bounce rate to UTM parameters. Written for people who run WordPress sites, not for analysts.
Articles
4 articles in Engagement · Show all
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Engagement
Click tracking: how links, buttons and downloads get counted
Click tracking records clicks on links, buttons and downloads on your site. See how it's set up, which clicks to measure and what to check on privacy.
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Engagement
Exit rate vs bounce rate, and finding leaky checkout steps
Exit rate is the share of a page's views that were the last in a visit. Learn the formula, how it differs from bounce rate and how to find checkout leaks.
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Engagement
Time on page: the last-page blind spot and engagement time
Time on page is how long visitors spend on one page. See how tools measure it, why the last page of a visit gets missed and how to read it per page type.
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