Web analytics, explained in plain English

Articles

5 articles in Privacy & data · Show all

• Privacy & data

  Cookieless tracking: methods, accuracy and consent

  Cookieless tracking measures visits without storing cookies in the browser. Learn the common methods, the accuracy trade-offs and when consent applies.

  7 min read

• Privacy & data

  Data sovereignty: whose laws reach your website’s data

  Data sovereignty means data is subject to the laws of the country where it's held. See how it differs from data residency and what it means for analytics.

  7 min read

• Privacy & data

  Do Not Track (DNT) and its successor, Global Privacy Control

  Do Not Track asked websites not to track you, but few listened. Learn why it failed, whether it still works and how Global Privacy Control replaced it.

  6 min read

• Privacy & data

  First-party analytics: keeping visitor data on your own server

  First-party analytics means your own site collects and stores its visitor data. See how it differs from third-party tools, and the honest trade-offs.

  7 min read

• Privacy & data

  Hashing for privacy: hash functions, salts and hashed IPs

  Hashing turns data into a fixed-length fingerprint that can't be reversed. Learn how it differs from encryption and why a hashed IP can be personal data.

  7 min read