Traffic
Unique visitors: why the count is always an estimate
Unique visitors is the estimated number of different people who visit your site in a period. See how tools count them and why the figure is always a guess.
Explained
Web analytics, explained in plain English
Short, practical guides to the numbers in your analytics, from bounce rate to UTM parameters. Written for people who run WordPress sites, not for analysts.
Articles
26 articles
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Traffic
UTM parameters: the five tags and naming that stays tidy
UTM parameters are tags you add to a link so analytics can tell which campaign sent a visitor. Learn the five tags, how to build a link and naming rules.
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