Campaign tracking

Articles

6 articles tagged Campaign tracking · Show all

• Traffic

  Direct traffic in analytics: where it really comes from

  Direct traffic is visits with no referrer or campaign tag. It covers typed URLs and bookmarks, but also apps and email. See why it's over-counted.

  6 min read

• Traffic

  Organic traffic: unpaid search visits and how to grow them

  Organic traffic is visits from unpaid search results on Google, Bing and others. See how it differs from paid, how to measure it and how to grow it.

  7 min read

• Traffic

  Referral traffic: links from other sites, spam and AI assistants

  Referral traffic is visits from links on other websites. See how to read it, filter out spam, earn more good links and where AI assistants fit.

  6 min read

• Traffic

  Referrer (HTTP Referer): how browsers report the linking page

  A referrer is the address of the page a visitor came from, sent in the HTTP Referer header. Learn how referrer policies work and why referrers go missing.

  7 min read

• Traffic

  Traffic sources: the main channels and source vs medium

  A traffic source is where a website visit came from: search, social, a link, an ad or an email. Learn the main types, source vs medium and how to use them.

  7 min read

• Traffic

  UTM parameters: the five tags and naming that stays tidy

  UTM parameters are tags you add to a link so analytics can tell which campaign sent a visitor. Learn the five tags, how to build a link and naming rules.

  7 min read