Engagement
Click tracking: how links, buttons and downloads get counted
Click tracking records clicks on links, buttons and downloads on your site. See how it's set up, which clicks to measure and what to check on privacy.
Explained · Tag
Consent
How consent fits into analytics: what each tracking method stores, where a consent banner comes in and how browser privacy signals work.
Articles
4 articles tagged Consent · Show all
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Privacy & data
Cookieless tracking: methods, accuracy and consent
Cookieless tracking measures visits without storing cookies in the browser. Learn the common methods, the accuracy trade-offs and when consent applies.
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Privacy & data
Do Not Track (DNT) and its successor, Global Privacy Control
Do Not Track asked websites not to track you, but few listened. Learn why it failed, whether it still works and how Global Privacy Control replaced it.
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Traffic
Unique visitors: why the count is always an estimate
Unique visitors is the estimated number of different people who visit your site in a period. See how tools count them and why the figure is always a guess.
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