Explained · Tag

Cookies

What cookies do in analytics, what changes without them, and how visitors, sessions and returning users are counted either way.

4 articles tagged Cookies · Show all

Privacy & data

Cookieless tracking: methods, accuracy and consent

Cookieless tracking measures visits without storing cookies in the browser. Learn the common methods, the accuracy trade-offs and when consent applies.

7 min read
Privacy & data

First-party analytics: keeping visitor data on your own server

First-party analytics means your own site collects and stores its visitor data. See how it differs from third-party tools, and the honest trade-offs.

7 min read
Traffic

Website sessions: how they start, end and differ between tools

A website session is one visit to your site, from arrival until the visitor leaves or goes quiet. See when sessions start and end, and why tools disagree.

6 min read
Traffic

Unique visitors: why the count is always an estimate

Unique visitors is the estimated number of different people who visit your site in a period. See how tools count them and why the figure is always a guess.

6 min read

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