Traffic
Pageviews: what counts as one, from reloads to single-page apps
A pageview is counted each time a page on your site loads and your analytics tool records it. See what counts, how reloads work and why views mislead.
Explained · Tag
How analytics counts people and visits: pageviews, sessions, unique visitors and time on page, and why the numbers differ between tools.
4 articles tagged Counting visitors · Show all
Traffic
A pageview is counted each time a page on your site loads and your analytics tool records it. See what counts, how reloads work and why views mislead.
6 min read
Traffic
A website session is one visit to your site, from arrival until the visitor leaves or goes quiet. See when sessions start and end, and why tools disagree.
6 min read
Engagement
Time on page is how long visitors spend on one page. See how tools measure it, why the last page of a visit gets missed and how to read it per page type.
7 min read
Traffic
Unique visitors is the estimated number of different people who visit your site in a period. See how tools count them and why the figure is always a guess.
6 min read
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