Explained · Tag

Ecommerce

The numbers that matter when you sell online, from conversion rate to order value and lifetime value, with worked examples from real checkouts.

6 articles tagged Ecommerce · Show all

Conversions & revenue

Average order value (AOV): formula and honest ways to raise it

Average order value is order revenue divided by orders. See a WooCommerce example, how AOV links to conversion rate and honest ways to raise it.

7 min read
Conversions & revenue

Cart abandonment rate: why shoppers leave and privacy-safe fixes

Cart abandonment rate is the share of carts that never become orders. Learn the formula, why shoppers leave and privacy-friendly fixes for WooCommerce.

7 min read
Conversions & revenue

Website conversions: macro vs micro, with examples by site type

A website conversion is a visitor action you count as a result, like an order, booking or signup. See macro vs micro types, examples and how to count them.

6 min read
Conversions & revenue

Conversion rate: two formulas, and why averages mislead

Conversion rate is the share of visits or visitors that end in an order, booking or signup. See both formulas, why averages mislead and how to raise it.

7 min read
Conversions & revenue

Customer lifetime value (CLV): shop and subscription formulas

Customer lifetime value (CLV) estimates what a customer is worth over time. Learn the formulas, see a worked example and how it guides ad spend.

7 min read
Engagement

Exit rate vs bounce rate, and finding leaky checkout steps

Exit rate is the share of a page's views that were the last in a visit. Learn the formula, how it differs from bounce rate and how to find checkout leaks.

7 min read

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