Conversions & revenue
Average order value (AOV): formula and honest ways to raise it
Average order value is order revenue divided by orders. See a WooCommerce example, how AOV links to conversion rate and honest ways to raise it.
Explained · Tag
Formulas
Metrics you can work out yourself. Each article gives the formula, a worked example with real numbers and the mistakes that skew the result.
Articles
8 articles tagged Formulas · Show all
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Engagement
Bounce rate: how it’s calculated and how GA4 changed it
Bounce rate is the share of visits that leave after one page without doing anything else. See the formula, how GA4 changed it and when a high rate is fine.
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Conversions & revenue
Cart abandonment rate: why shoppers leave and privacy-safe fixes
Cart abandonment rate is the share of carts that never become orders. Learn the formula, why shoppers leave and privacy-friendly fixes for WooCommerce.
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Conversions & revenue
Churn rate: customer vs revenue churn, with a worked example
Churn rate is the share of customers or revenue you lose in a period. Learn customer vs revenue churn, the formula, a worked example and how to reduce it.
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Conversions & revenue
Conversion rate: two formulas, and why averages mislead
Conversion rate is the share of visits or visitors that end in an order, booking or signup. See both formulas, why averages mislead and how to raise it.
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Conversions & revenue
Customer lifetime value (CLV): shop and subscription formulas
Customer lifetime value (CLV) estimates what a customer is worth over time. Learn the formulas, see a worked example and how it guides ad spend.
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Engagement
Exit rate vs bounce rate, and finding leaky checkout steps
Exit rate is the share of a page's views that were the last in a visit. Learn the formula, how it differs from bounce rate and how to find checkout leaks.
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Conversions & revenue
Monthly recurring revenue (MRR): what counts and what doesn’t
Monthly recurring revenue (MRR) is the predictable income your subscriptions bring in each month. Learn the formula, annual plans and churned MRR.
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