Explained · Tag

GDPR

Analytics terms with a privacy angle for sites with visitors in Europe: personal data, consent, hashing and where visitor data is kept.

4 articles tagged GDPR · Show all

Conversions & revenue

Cart abandonment rate: why shoppers leave and privacy-safe fixes

Cart abandonment rate is the share of carts that never become orders. Learn the formula, why shoppers leave and privacy-friendly fixes for WooCommerce.

7 min read
Privacy & data

Cookieless tracking: methods, accuracy and consent

Cookieless tracking measures visits without storing cookies in the browser. Learn the common methods, the accuracy trade-offs and when consent applies.

7 min read
Privacy & data

Data sovereignty: whose laws reach your website’s data

Data sovereignty means data is subject to the laws of the country where it's held. See how it differs from data residency and what it means for analytics.

7 min read
Privacy & data

Hashing for privacy: hash functions, salts and hashed IPs

Hashing turns data into a fixed-length fingerprint that can't be reversed. Learn how it differs from encryption and why a hashed IP can be personal data.

7 min read

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