Google Analytics

Articles

8 articles tagged Google Analytics · Show all

• Engagement

  Bounce rate: how it’s calculated and how GA4 changed it

  Bounce rate is the share of visits that leave after one page without doing anything else. See the formula, how GA4 changed it and when a high rate is fine.

  8 min read

• Engagement

  Click tracking: how links, buttons and downloads get counted

  Click tracking records clicks on links, buttons and downloads on your site. See how it's set up, which clicks to measure and what to check on privacy.

  7 min read

• Traffic

  Direct traffic in analytics: where it really comes from

  Direct traffic is visits with no referrer or campaign tag. It covers typed URLs and bookmarks, but also apps and email. See why it's over-counted.

  6 min read

• Engagement

  Exit rate vs bounce rate, and finding leaky checkout steps

  Exit rate is the share of a page's views that were the last in a visit. Learn the formula, how it differs from bounce rate and how to find checkout leaks.

  7 min read

• Privacy & data

  First-party analytics: keeping visitor data on your own server

  First-party analytics means your own site collects and stores its visitor data. See how it differs from third-party tools, and the honest trade-offs.

  7 min read

• Traffic

  Referral traffic: links from other sites, spam and AI assistants

  Referral traffic is visits from links on other websites. See how to read it, filter out spam, earn more good links and where AI assistants fit.

  6 min read

• Engagement

  Time on page: the last-page blind spot and engagement time

  Time on page is how long visitors spend on one page. See how tools measure it, why the last page of a visit gets missed and how to read it per page type.

  7 min read

• Traffic

  Traffic sources: the main channels and source vs medium

  A traffic source is where a website visit came from: search, social, a link, an ad or an email. Learn the main types, source vs medium and how to use them.

  7 min read