SEO

Articles

4 articles tagged SEO · Show all

• Engagement

  Bounce rate: how it’s calculated and how GA4 changed it

  Bounce rate is the share of visits that leave after one page without doing anything else. See the formula, how GA4 changed it and when a high rate is fine.

  8 min read

• Traffic

  Direct traffic in analytics: where it really comes from

  Direct traffic is visits with no referrer or campaign tag. It covers typed URLs and bookmarks, but also apps and email. See why it's over-counted.

  6 min read

• Traffic

  Organic traffic: unpaid search visits and how to grow them

  Organic traffic is visits from unpaid search results on Google, Bing and others. See how it differs from paid, how to measure it and how to grow it.

  7 min read

• Traffic

  Referral traffic: links from other sites, spam and AI assistants

  Referral traffic is visits from links on other websites. See how to read it, filter out spam, earn more good links and where AI assistants fit.

  6 min read