Conversions & revenue
Churn rate: customer vs revenue churn, with a worked example
Churn rate is the share of customers or revenue you lose in a period. Learn customer vs revenue churn, the formula, a worked example and how to reduce it.
Explained · Tag
Subscriptions
Metrics for memberships and subscription sites: recurring revenue, churn and lifetime value, each with a worked example.
Articles
3 articles tagged Subscriptions · Show all
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Conversions & revenue
Customer lifetime value (CLV): shop and subscription formulas
Customer lifetime value (CLV) estimates what a customer is worth over time. Learn the formulas, see a worked example and how it guides ad spend.
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Conversions & revenue
Monthly recurring revenue (MRR): what counts and what doesn’t
Monthly recurring revenue (MRR) is the predictable income your subscriptions bring in each month. Learn the formula, annual plans and churned MRR.
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