Conversions & revenue
Average order value (AOV): formula and honest ways to raise it
Average order value is order revenue divided by orders. See a WooCommerce example, how AOV links to conversion rate and honest ways to raise it.
Explained · Tag
WooCommerce
Store metrics for WooCommerce shops: order value, cart abandonment, lifetime value and goals, measured from your own orders and checkout.
Articles
4 articles tagged WooCommerce · Show all
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Conversions & revenue
Cart abandonment rate: why shoppers leave and privacy-safe fixes
Cart abandonment rate is the share of carts that never become orders. Learn the formula, why shoppers leave and privacy-friendly fixes for WooCommerce.
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Conversions & revenue
Customer lifetime value (CLV): shop and subscription formulas
Customer lifetime value (CLV) estimates what a customer is worth over time. Learn the formulas, see a worked example and how it guides ad spend.
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Conversions & revenue
Goal tracking in web analytics: goal types and common mistakes
Goal tracking tells your analytics which visitor actions count as success. Learn the types of website goals, how to set them up and the mistakes to avoid.
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