WordPress

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14 articles tagged WordPress · Show all

• Engagement

  Bounce rate: how it’s calculated and how GA4 changed it

  Bounce rate is the share of visits that leave after one page without doing anything else. See the formula, how GA4 changed it and when a high rate is fine.

  8 min read

• Engagement

  Click tracking: how links, buttons and downloads get counted

  Click tracking records clicks on links, buttons and downloads on your site. See how it's set up, which clicks to measure and what to check on privacy.

  7 min read

• Conversions & revenue

  Conversion rate: two formulas, and why averages mislead

  Conversion rate is the share of visits or visitors that end in an order, booking or signup. See both formulas, why averages mislead and how to raise it.

  7 min read

• Privacy & data

  Cookieless tracking: methods, accuracy and consent

  Cookieless tracking measures visits without storing cookies in the browser. Learn the common methods, the accuracy trade-offs and when consent applies.

  7 min read

• Privacy & data

  First-party analytics: keeping visitor data on your own server

  First-party analytics means your own site collects and stores its visitor data. See how it differs from third-party tools, and the honest trade-offs.

  7 min read

• Conversions & revenue

  Goal tracking in web analytics: goal types and common mistakes

  Goal tracking tells your analytics which visitor actions count as success. Learn the types of website goals, how to set them up and the mistakes to avoid.

  7 min read

• Privacy & data

  Hashing for privacy: hash functions, salts and hashed IPs

  Hashing turns data into a fixed-length fingerprint that can't be reversed. Learn how it differs from encryption and why a hashed IP can be personal data.

  7 min read

• Conversions & revenue

  Monthly recurring revenue (MRR): what counts and what doesn’t

  Monthly recurring revenue (MRR) is the predictable income your subscriptions bring in each month. Learn the formula, annual plans and churned MRR.

  7 min read

• Traffic

  Organic traffic: unpaid search visits and how to grow them

  Organic traffic is visits from unpaid search results on Google, Bing and others. See how it differs from paid, how to measure it and how to grow it.

  7 min read

• Traffic

  Pageviews: what counts as one, from reloads to single-page apps

  A pageview is counted each time a page on your site loads and your analytics tool records it. See what counts, how reloads work and why views mislead.

  6 min read

• Traffic

  Referrer (HTTP Referer): how browsers report the linking page

  A referrer is the address of the page a visitor came from, sent in the HTTP Referer header. Learn how referrer policies work and why referrers go missing.

  7 min read

• Traffic

  Website sessions: how they start, end and differ between tools

  A website session is one visit to your site, from arrival until the visitor leaves or goes quiet. See when sessions start and end, and why tools disagree.

  6 min read