Traffic
Unique visitors: why the count is always an estimate
Unique visitors is the estimated number of different people who visit your site in a period. See how tools count them and why the figure is always a guess.
Explained · Tag
WordPress
Analytics terms with a WordPress angle: where to find the numbers for your own site and which settings and plugins change them.
Articles
14 articles tagged WordPress · Show all
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Traffic
UTM parameters: the five tags and naming that stays tidy
UTM parameters are tags you add to a link so analytics can tell which campaign sent a visitor. Learn the five tags, how to build a link and naming rules.
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