PECR · United Kingdom
Analytics and PECR: cookies on UK websites
The Privacy and Electronic Communications Regulations set the UK’s cookie rules. Analyzine gives you a cookieless mode and a cookie mode that waits for consent.
- Cookieless by default
- Cookie mode waits for consent
- CookieYes, Complianz, WP Consent API
- Data stays on your server
In brief
What PECR means for your analytics
PECR generally requires consent before storing or reading information on a visitor’s device, with some exemptions. The ICO oversees it.
The Data (Use and Access) Act 2025 added new exemptions, including for some analytics, as long as visitors get clear information and a simple way to object. Check the ICO’s current guidance for what applies to you.
Built in
Privacy settings you control
Every privacy setting is included in every plan. Turn on what fits your site.
Cookieless by default
No cookies out of the box. Cookie mode is optional and waits for your visitor’s consent.
Works with your consent tool
Cookie mode follows the visitor’s choice in CookieYes, Complianz or the WP Consent API.
Your data stays on your server
Every visit is stored in your own WordPress database. Visitor data never reaches us or anyone else.
No third-party scripts
Nothing loads from outside your site, and no visitor data goes to advertisers or anyone else.
IP anonymisation
Keep full IP addresses or anonymised ones. You choose.
Automatic data deletion
Choose how long data is kept and older data is deleted for you. We recommend 90 days.
How it works
Where your data goes
Analytics data makes one short trip: from your visitor’s browser to your own WordPress site.
- Step 1Visitor’s browserA tracker of 5 KB or less loads in the background. No cookies by default.
- Step 2Your WordPress siteRecords the visit. Country lookup and IP anonymisation happen here, on your server.
- Step 3Your databaseStored in Analyzine’s own tables and deleted automatically after the period you set.
What reaches Solvix Studio: only your license key and a signature to verify it. Never your visitors’ data.
Recommended
A privacy-friendly starting point
A few settings decide how much personal data Analyzine collects. This is where we’d start. The right choice depends on your site.
- Tracking mode: cookieless (the default)
- IP addresses: anonymised
- Keep data for: 90 days
- Cookie mode: only with CookieYes, Complianz or the WP Consent API
Questions
Do UK websites still need consent for analytics?
It depends on how your analytics work and on the PECR exemptions as they now stand. Analyzine’s cookieless mode sets no cookies, and its cookie mode waits for consent. The ICO’s guidance explains what applies to you.
What happens in cookie mode before a visitor accepts?
Cookie mode doesn’t track a visitor until they accept through your consent tool.
Can Solvix Studio see my visitors’ data?
No. Your analytics data stays in your WordPress database. We never receive it.
Be first to see where your revenue really comes from
Add your email and we’ll let you know the moment early access opens.
We’ll email you when early access opens. No spam, unsubscribe anytime. See our Privacy Policy.
Waitlist members get
- Early access
- Launch discount
- Integration requests first
- Setup help
Analyzine gives you the settings. How you configure them, what your privacy policy says and whether you ask for consent are your decisions. This page is general information, not legal advice. See our Disclaimer.
Join the Analyzine waitlist
Leave your details and we’ll let you know when early access opens.
We’ll email you when early access opens. No spam, unsubscribe anytime. See our Privacy Policy.
Waitlist members get
- Early access
- Launch discount
- Integration requests first
- Setup help